Lifesavers

The project was to revitalize the Lifesaver brand by creating a widget that could be personally customized and installed on your desktop to remind you about important dates and events, tell you the weather, provide horoscopes and anything else that you could think of to make your Lifesaver widget unique.

The design and creation of the site never fully came together, but the writing was quirky. Check it out:

Saver your inner flavor. Rip into a roll…

What you eat defines you. Who you choose to eat with, the snacks you consume and your favorite tastes all encompass the individual that you are. You are the product of a world that challenges you to be different, and your flavor is the answer to its call.

Each time you rip into a roll of Life Savers you expose your flavor to the rest of the world. They are as unique as the taste buds on your tongue. Life Savers can deliver a Tropical kick or soothe your cool, Cryst-O-Mint desires. Your love for Wild Cherry, Butter Rum, Spear-O-Mint or Classic 5 allows you to flaunt your flavor for the world to see.

Now it’s your turn to let us see what you’re made of. Choose your flavor, make a Saver, and show the world who you are.

AND the dirtier version:

What you eat defines you. Personify your hole and share it with the world.

Throughout time the hole has revolutionized the candy isle. While other brands added nuggets to chocolate bars or threw sugar onto a gummy bear, only one candy dared to explore the hole.

When you rip into a roll of Life Savers you’re not only embarking on a mouth watering adventure, you’re making a statement about yourself. Are you bizarre Butter Rum or a Wild Cherry? Sexy Spear-O-Mint, or a Classy Classic 5? The hole is a portal into the essence of personality, a window into your inner workings.

There are over 6 billion people in the world, but only one you. Give your hole a personal touch and let us see who you really are.

Rip Into a Roll and throw your taste buds a lifesaver

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